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One way to connect with your possible target audience in the modern business landscape is through SMS marketing. SMS marketing popularity has increased 56% from 2022 to 2023 with 86% of businesses having used SMS marketing. With all other channels that support media, how can simple and short SMSs prove to be the most effective ones?
In this article, let us understand the power of simple IVR SMS marketing and creating compelling messages with examples and templates.
What is IVR SMS marketing?
SMS marketing is a method of sending promotional messages or transactional communications via text message. Most of these messages are meant to give your customers timely offers, updates, and notifications.
For example,
- Personalized promotions
- Offers or discounts
- Remarketing
- Surveys
Benefits of SMS marketing
Highest Open Rate
Text message marketing has one of the greatest open rates of any form of advertising, at 82.1%.
Read within minutes
Businesses benefit from the fact that customers open 90% of the marketing text messages they receive in under 3 minutes, in addition to the high open rate.
Campaigns easily tracked
Companies can monitor the effectiveness of their messaging effort in detail such as open rates of messages, clicks, redemption of codes etc.
Factors to Take into Account When Using SMS to Reach Your Target Audience
There are a few methods you might limit your options if the decision is not evident from your product or service. You can use these if you do have a general notion of the audience for your product or service but it is a little too broad.
Demographics
Align your marketing message with the preferences of the audience you are targeting using demographic-based advertising, such as age, religion, and gender related advertising. Use tools to assess the readability of your message, and make sure it matches the knowledge base of your audience.
Psychography
Use rational or emotive information when marketing to audiences based on their attitude, interests, dislikes etc.
An emotive message that appeals to the heart would be an excellent marketing tactic, for instance, if you were a charitable organisation selling to people who have a strong interest in animal rescue.
Behaviour
Using behaviour-based audience segmentation is similar to combining demographic and psychographic data. Among these trends could be things like buying habits and brand loyalty.
When creating SMS marketing, getting this information from your contacts is crucial. For instance, if you have a client who consistently purchases the same brand of contact lenses, you could send them marketing materials for that brand's lens solutions.
How to Target Your Audience Through Text Messages/SMS campaigns?
What kind of communication draws your audience now that you've identified them? Stepping outside of your perspective is the first step in making this decision. Instead, consider yourself a member of your target market and ask yourself the following questions:
- What would be your expectations from the business
- What are the issues they can resolve?
- What are the USP's or exclusive services?
- What does it affect you emotionally?
You may start figuring out how to satisfy your audience's desires once you have a better understanding of their needs and wants.
Examples of SMS Templates for Marketing campaigns
Here are some examples, each with a template message:
Promote local events
Promotional SMS campaigns that are location-specific can be used for conferences, seminars, and workshops.
For example, "Understand how to market your startup on a tight budget. Visit the (Neighbourhood seminar facility) on August 9 from 5:30 pm onwards. To reserve your seat, dial 555-1234.
New Product Announcement
You can text your subscribers to inform them of the launch of a new product or service.
For example: "We're thrilled to announce the release of a new feature on our platform that will revolutionise your Facebook marketing and treble your ROI. For additional information, go to url.com.
Sales With Coupons
By SMS-ing coupon codes to subscribers, you can increase sales directly
For example:
"Save 30% on all of our electronic products. When you spend $100 or more, you can get a discount by using the promo code xtr9pm.
Create Alerts
By alerting users that a particular deal is about to expire, you can push them to take action and close deals quicker.
For example:
"Get a second item from our summer collection for free when you purchase any item. Offer is only good through May 30."
Bring More People to Your Website
You can utilise SMS advertising to increase traffic to your website because text messages might contain links.
For example:
"To receive a gift and find out about our best promo offers for your summer vacation, visit agency.com/special-deals."
Boost newsletter signup
To get users to sign up for your email newsletter, send them SMS messages.
For example:
"Join our weekly newsletter today at website.com/newsletter to learn about exclusive offers only available to members."
How long should your SMS marketing campaigns last?
Your mobile marketing message should not be too long.
Even if you have a terrific product or first-rate services, the battle is still far from over. You may complete the sale by being able to reach your target consumers when they are most receptive to your marketing message.
How well you can time your corporate marketing strategy to suit client expectations will determine how successful it is. Your efforts could be wasted if you launch a campaign poorly even if you have the most amazing deal ever and the best copy possible.
There are countless ways to use SMS marketing messages to encourage particular behaviour. Strong SMS marketing messages create a powerful toolkit when used with other marketing channels to increase the effectiveness of your marketing plan.
Try Alohaa's IVR SMS service that allows you to send across thousands of messages per day with details concerning the agent and client. Visit www.alohaa.ai today or book your free demo now!
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