What Is a Green Tick on WhatsApp and How Can Your Business Get It?

The green tick on WhatsApp is a coveted symbol of trust and authenticity for business accounts. It signifies that a business has been verified by Meta, assuring customers that they are engaging with an official and credible entity. Displayed next to a business name in chats, on profiles, and in contact cards, the green tick helps build customer trust and enhance communication.

While obtaining the green tick isn’t simple, businesses using the WhatsApp Business API and meeting eligibility criteria can benefit greatly from this verification.

Understanding the Green Tick on WhatsApp

Meaning of the Green Tick

The green tick signifies that WhatsApp has verified a business account as authentic. This status is a step above the gray checkmark provided to regular business accounts. The green tick:

• Confirms that the business is legitimate and recognized.
• Provides reassurance to customers that they are interacting with the official business account.

Only businesses using WhatsApp Business are eligible for the green tick, making it an exclusive feature reserved for established companies.

Importance for Business Communication

Having a green tick adds a layer of credibility and trust to your WhatsApp communication. This can lead to:

• Higher customer engagement: Customers are more likely to interact with verified accounts.
• Increased trust: Customers feel safer sharing information or making purchases.
• Enhanced brand reputation: A green tick positions your business as credible and professional.

Verified accounts also stand out in WhatsApp’s interface, improving visibility and engagement.

Eligibility Criteria for Getting a Green Tick

WhatsApp Business Account Requirements

To qualify for the green tick, businesses must:

1. Use the WhatsApp Business API, not the free WhatsApp Business app.
2. Have a strong online presence with an active website and social media accounts.
3. Follow WhatsApp’s business policies, ensuring compliance with content and messaging guidelines.
4. Be a notable business with industry recognition.

Verification Process Overview

The green tick verification process involves:

1. Applying through the WhatsApp Business Manager with a registered API account.
2. Providing required documents and demonstrating compliance with WhatsApp’s policies.
3. A thorough review of the business’s reputation and activity.

Approval typically takes a few weeks, during which WhatsApp may request additional documentation.

Applying for the Green Tick

Step-by-Step Application Guide

1. Prepare your business account:some text
   1. Set up a WhatsApp API account linked to a verified Facebook Business Manager account.
   2. Ensure your business name and branding match across platforms.
2. Log in to the WhatsApp Business Manager:some text
   1. Navigate to "Account Tools" > "Profile."
   2. Select the “Official Business Account” option and click "Submit Request."
3. Await review:some text
   1. WhatsApp will evaluate your application based on your business’s activity and reputation.
4. Receive approval:some text
   1. If successful, the green tick will appear next to your business name.

Common Mistakes to Avoid

• Applying too soon: Build a history of good behavior and engagement first.
• Rushing the process: Take time to complete all sections of the application correctly.
• Using third-party services: Avoid services promising instant verification, as these are often scams.

Maximizing the Benefits of the Green Tick

Improving Customer Trust and Engagement

A green tick enhances customer confidence. Use this to:

• Encourage open communication by responding promptly to messages.
• Highlight your verified status in marketing campaigns to increase click-through rates.
• Create exclusive WhatsApp offers to boost engagement.

Leveraging for Business Growth

Businesses with a green tick can:

• Use WhatsApp’s broadcast feature to send updates or promotions to a wide audience.
• Partner with other verified businesses for co-marketing opportunities.
• Leverage the tick as a credibility booster when negotiating partnerships or launching new products.

Frequently Asked Questions

How can businesses apply for a green tick on WhatsApp?

Businesses must use a WhatsApp API account and connect it to a verified Facebook Business Manager account. Applications are submitted via the WhatsApp Business Manager platform.

What are the eligibility criteria for receiving the green tick?

Eligibility requires:

• A WhatsApp API account.
• Strong online presence and brand recognition.
• Compliance with WhatsApp policies.

What are the benefits of having a verified green tick?

The green tick enhances trust, increases customer engagement, and boosts brand credibility. Verified accounts may also gain access to additional WhatsApp features.

Is there a cost associated with obtaining the green tick?

While WhatsApp doesn’t charge directly for the green tick, businesses must bear the costs associated with using the WhatsApp API through a Business Solution Provider.

How does the green tick differ from the gray checkmark on WhatsApp?

The green tick represents full verification by WhatsApp, whereas the gray checkmark indicates a basic business account that hasn’t undergone the complete verification process.

Conclusion

The green tick on WhatsApp is more than just a badge—it’s a mark of trust and professionalism that can transform how your business communicates with customers. By meeting WhatsApp’s eligibility criteria and utilizing the WhatsApp Business API, companies can unlock new opportunities to build credibility, improve customer relationships, and drive growth.

Ready to elevate your business communication? Explore Alohaa.ai’s solutions or book a demo today to experience the benefits firsthand.